Artist and label partnerships, integrated release campaigns, branded activations, audience growth and marketing analytics. Experience at ZVUK, ZVUK Studio and independent label UNDERFAME, with a foundation in finance and consulting.
Experience
Head of Artist Relations (B2B Partnerships)
ZVUK · Feb 2025 – June 2026
Led artist relations and a five-person team; owned partnership strategy, campaign planning and a $1M annual budget across product, PR and creative.
Built an artist and label partnership model that saved $1.8M in annual marketing costs and drove 15% MAU growth by exchanging promotional support for artist-channel campaigns.
Designed multi-channel release packages: in-app placements, push, social, DOOH, media interviews and festival slots, tailored to each artist’s audience and KPIs.
Senior Artist Relations Manager, B2B Partnerships & Special Projects
ZVUK · Feb 2022 – Feb 2025
Created an artist-branded Bus Tour with an integrated acquisition funnel, driving fans from artist channels into the app and converting them to paid subscriptions.
Scaled the Bus Tour campaign to 4.8× link clicks and 8.6× playlist streams vs. the pilot, while reducing in-app promotion spend by 75%.
Led strategy, budget and cross-team approvals for Husky’s Partizan album campaign. Delivered a #1 chart debut among new releases; first-week streams exceeded target by 10×.
B2B Product Development and Launch Consultant
ZVUK Studio · Jan 2021 – Feb 2022
Launched ZVUK Studio — Streaming for Artists: researched artists’ needs, defined product requirements, positioning and go-to-market strategy, and led the launch. Grew the platform to 40K MAU through industry partnerships.
Managed the product backlog in Agile (Jira/Scrum), prioritizing features by artist demand and business impact and aligning sprint goals across engineering, design and partnerships.
Lead Accountant, Petroleum Products Sales
RussNeft · Mar 2018 – Sep 2020
Managed sales accounting, reconciliations and audit preparation for petroleum product sales; maintained budget adherence through internal controls.
Business Analyst, Enterprise Risk Management Advisory
Deloitte · Sep 2016 – Feb 2018
Conducted financial statement and controls audits; mapped business processes in ARIS for SAP ERP migration, aligning finance workflows.
Co-founder, Creative Producer
UNDERFAME · Nov 2017 – Dec 2023
Built brand identities and release strategies for seven emerging artists; managed social channels and produced photography and video for launches.
Secured a distribution and marketing deal with Universal Music for a label release; grew annual label revenue from zero to $18K through royalties and artist development.
Education
Financial University under the Government of the Russian Federation — Bachelor’s Degree, Accounting, Economic Analysis and Audit, 2016.
Certification
Foundations of Digital Marketing and E-commerce — Google, 2026.
